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Consumer cultural studies Ver más grande

Consumer cultural studies

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Autores: Adriana Bonomo y otros
Editorial: Politécnico Grancolombiano
Edición: Primera, 2019
Formato: Libro
Rústica, 17 x 24 cm
226 páginas
Peso: 0.131 Kg
ISBN: 9789585544253

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Reseña. Consumer cultural studies.

This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and need for an in-depth approach in consumer cultural studies to provide perspectives to tackle the market’s influence over popular culture, its diverse identity resources and intersections between influential analytical categories, such as surroundings, organizations and circulation and distribution of tangible and intangible products.

Contenido. Consumer cultural studies.

PRESENTATION
 
CHAPTER 1
CONSUMER CULTURE STUDIES, A GLANCE AT THE LITERATURE’S CONTRIBUTIONS TO THE CONCEPT
 
Introduction
Defining the area of study and time period
Consumer culture studies
Publication trend
Type of text according to publication format
 
Study concept and associated variables
Methodology introduced by the texts reviewed
Instrument (scale, log, guide)
Type of sampling
 
Conclusions
References
 
CHAPTER 2
CONSUMER DECISION PROCESS EXPLORATION: LUXURY FASHION PRODUCTS IN BOGOTÁ
 
Introduction
Literature review
 
Methodological approach
Selection of participants
Description of the variables
Instruments
 
Results
Analysis system for processing information
Semantic network
Dimensions and codes
 
Analysis of the results
Schematic of the purchase decision process
 
Discussion
Conclusions
References
 
CHAPTER 3
INTERNET MARKETING COMMUNICATIONS OF TRADE ENTERPRISES IN UKRAINE
 
Method
Results
References
 
CHAPTER 4
SIX MARKETING TYPOLOGIES IN SEARCH OF A CUSTOMER (WITH APOLOGIES TO LUIGI PIRANDELLO)
 
Introduction
The VALS (Values and Life Styles) Typology
 
The claritas typology
These sixty-six categories and their subcategories are shown below
 
Grid-group theory
In defence of shopping
References
 
CHAPTER 5
THE RELATION BETWEEN CULTURE AND PSYCHOLOGICAL
PROCESSES OF CONSUMERS: ATTRIBUTES-CONSEQUENCES-VALUES
LINKAGES VARIATIONS
 
Means-end theory in cross-cultural contexts
Dynamic approach to cultural orientation in styles Of thinking
 
Methodology
General Study Design
Participants
Priming Manipulations
Measurement of MEC Linkages
 
Results
Quantitative Variations in A–C and C–V Linkages
MEC Linkage Complexity
 
Discussion
References
Appendix a
Appendix b
 
CHAPTER 6
MARKETING RESEARCH PROCESSES. A PERSPECTIVE OF THE FUTURE
FROM A QUALITATIVE VIEW
 
Introduction
Methodology
 
Results
Marketing Bibliometrics Analysis According to Research Focus
Analysis of the Experts’ Results
 
Conclusions
References
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